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HELMI YUSOF: AS COMPANIES WORK through the Covid-19 outbreak, one man worries about the mental health impact it might have on the C-suite executives steering them.

He knows the financial stress a crisis like this puts on businesses.

When Lehman Brothers collapsed in 2008, his F&B company lost 50 percent of its revenue for nine months, forcing him to eventually sell his entire business to a competitor.

It’s heartbreaking, to say the least, to spend 14 years building something, only to lose it all.

At the height of its success, the company earned a World Gourmet Summit award, and the man (speaking on conditions of anonymity) received a nomination for Ernst & Young Entrepreneur of the Year.

He sat on the boards of various organisations and people constantly sought his advice on expansion into China. 


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