Episode 152: Ipek Akinci Dziubek - E-commerce Strategies
Leadership Conversations: The Untold Secrets of the C-Suite – Episode #152 with Ipek Akinci Dziubek
In episode #152 of Leadership Conversations: The Untold Secrets of the C-Suite, hosted by Nick Jonsson, we are delighted to welcome Ipek Akinci Dziubek, General Manager at Philips Domestic Appliances. With her extensive experience leading consumer brands in fast-paced markets, Ipek shares her strategic insights on e-commerce go-to-market strategies across the Asia-Pacific region, particularly in the evolving landscape of consumer goods.
During this engaging episode, Ipek discusses the profound shifts in consumer behavior brought about by the COVID-19 pandemic. As lockdowns and restrictions accelerated digital adoption, consumers across APAC began to increasingly rely on e-commerce not just for purchases but as a primary source of product research, brand engagement, and service delivery. Ipek explores how this evolution in digital consumer behavior has fundamentally transformed the way brands must approach go-to-market strategies.
She highlights the importance of agility, data-driven decision-making, and omnichannel excellence in building a competitive advantage in today’s e-commerce environment. From localized content strategies to managing logistics and digital shelf visibility, Ipek explains how successful companies are tailoring their approaches to each APAC market's unique demands and digital maturity.
Additionally, she emphasizes the critical role of consumer trust, seamless user experience, and integrated digital marketing efforts to strengthen brand loyalty in a highly competitive online space.
Whether you're a digital marketer, business leader, or strategist looking to strengthen your e-commerce footprint in APAC, this episode offers practical, firsthand perspectives from a seasoned leader in the field. Tune in to discover how to thrive in the next phase of digital commerce.
🎧 Listen now to uncover Ipek’s proven strategies for navigating the ever-evolving digital marketplace.
Contact Ipek to collaborate with her:
LinkedIn: https://www.linkedin.com/in/ipek-akinci-dziubek/
Visit our website to find more podcast https://www.nickjonsson.com/leadership-conversations-the-untold-secrets-of-the-c-suite