Ep. 91: Andrew-B2B events the way forward after the pandemic
This is episode number 91 of Leadership Conversations: The Untold Secrets of the C-Suite, presented by Nick Jonsson. In this engaging episode, we are very pleased to have with us the esteemed Andrew McArthur-Edwards, who serves as the Group CEO of Now Comms Asia. He will be sharing his valuable insights on the evolution of B2B events and discussing the promising way forward in this sector following the challenges posed by the pandemic.
In this episode, Andrew McArthur-Edwards, the Group CEO of Now Comms Asia, engages in a thoughtful discussion about the future of B2B events in the wake of the ongoing pandemic. Andrew shares valuable insights on how the industry has effectively adapted to new challenges and obstacles, ranging from the rise of virtual events to the innovative implementation of hybrid models. He also explores what the next chapter looks like for B2B engagements and the strategies that will help shape these interactions moving forward.
He explores the evolving expectations of attendees at modern events, the significant role of technology in enhancing and enriching event experiences, and the critical importance of personalization in building stronger and more lasting connections among participants. Andrew also highlights the undeniable value of face-to-face interactions and discusses how companies can thoughtfully combine the best aspects of both in-person and virtual experiences to drive meaningful outcomes that resonate with their audiences.
Tune in for expert advice and insights on how B2B events are evolving and shaping up in light of current trends for the post-pandemic world.
Contact Andrew McArthur-Edwards to collaborate with him.
LinkedIn: https://www.linkedin.com/in/andrewmcarthuredwards/
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