Episode 146: Terri Chan - Growth Hacking

In this episode of EGN Leadership Conversations: The Untold Secrets of the C-Suite, Nick Jonsson sits down with Terri Chan, Country Manager (Singapore) and Group VP of Growth and Marketing at HealthMetrics, to explore the evolving world of growth hacking and what it truly means for leaders in today’s competitive business landscape.

Growth hacking is often misunderstood as a collection of quick wins or marketing shortcuts. Terri brings much-needed clarity to the concept, reframing it as a disciplined, data-driven approach that blends strategy, experimentation, customer insight, and cross-functional collaboration. Drawing from her extensive experience leading growth initiatives across regions, she explains how sustainable growth is built—not forced—through continuous learning and intentional decision-making.

During the conversation, Terri shares how organizations can move beyond traditional marketing tactics by focusing on experimentation and measurable impact. She emphasizes the importance of testing ideas rapidly, learning from failures, and iterating based on real customer behavior rather than assumptions. Growth hacking, as Terri describes it, is not confined to marketing teams alone—it requires alignment across product, sales, technology, and leadership.

A key theme of the episode is the role of leadership in enabling growth. Terri highlights how leaders must create environments where curiosity is encouraged and calculated risks are supported. Without psychological safety and trust, innovation stalls. Growth-oriented leaders, she explains, are those who ask better questions, listen closely to data and people, and remain agile in the face of changing market dynamics.

Terri also discusses the importance of customer-centricity in any growth strategy. True growth hacking starts with a deep understanding of user needs, pain points, and motivations. By combining qualitative insights with quantitative data, organizations can design smarter growth experiments that deliver value to both the business and its customers.

For leaders navigating fast-moving industries—particularly in healthcare and technology—this episode offers practical insights on balancing speed with responsibility. Terri shares lessons on scaling growth without losing sight of ethics, long-term vision, and organizational values.

Whether you’re a founder, executive, or growth leader looking to unlock smarter ways to scale, this conversation provides a grounded and realistic perspective on growth hacking as a leadership mindset, not just a marketing tactic. Tune in to learn how intentional experimentation, strong leadership, and customer empathy can drive meaningful and sustainable growth.

Contact Terri to collaborate with her:

LinkedIn: https://www.linkedin.com/in/terrichan/

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