Episode 133: Melanie Lindquist - Out of Home Media

Leadership Conversations Ep. #133 — The Untold Secrets of the C-Suite
Guest: Melanie Lindquist, Managing Director (APAC) at Talon Outdoor
Hosted by Nick Jonsson

In Episode 133 of EGN Leadership Conversations: The Untold Secrets of the C-Suite, I’m joined by Melanie Lindquist, the highly esteemed Managing Director for the Asia-Pacific region at Talon Outdoor. With an impressive background and extensive experience in leading dynamic teams within the advertising and media space, Melanie brings a refreshing and insightful perspective on the rapidly evolving world of Out-of-Home (OOH) media and its significant impact on contemporary marketing strategies. Her unique insights are invaluable for anyone interested in the future of advertising.

In this insightful conversation, Melanie takes us behind the scenes of the vibrant OOH media industry—shedding light on how it has remarkably transformed in recent years, especially with the innovative integration of data, advanced technology, and creative strategies. She explains how OOH media is no longer solely about traditional formats such as billboards or bus stops; it’s now a dynamic, multifaceted, and data-driven channel that effectively connects with consumers in powerful and measurable ways, enhancing engagement and driving results like never before.

Melanie shares how Talon Outdoor is helping brands unlock new possibilities through smart targeting, audience insights, and innovation. She also discusses how leadership plays a key role in navigating this fast-changing landscape, especially when managing teams across diverse markets in the Asia-Pacific region.

We also explore how the pandemic has reshaped consumer behavior and how that’s influencing the way brands communicate in public spaces. Melanie's approach to leadership, grounded in adaptability, creativity, and authenticity, offers valuable lessons for executives and marketers alike.

Whether you're in the media industry or simply curious about how brands are creating impact beyond the digital screen, this episode offers timely insights into one of the most exciting areas of advertising today.

🎧 Tune in to discover how Out-of-Home media is evolving—and how strong leadership helps drive innovation in this space.

Contact Melanie to collaborate with her:
LinkedIn: https://www.linkedin.com/in/melanielindquist/